"Social media was supposed to bring us closer.
It brought us an audience instead."
You follow 500 people. You know 12.
47 groups. 43 muted.
BeReal
73M users. Dead in 2 years.
The gap between who you follow and who you actually love has never been wider.
The number of close relationships the human brain can sustain.
Robin Dunbar · Oxford University · 1992
We didn't invent the number. We built the app around it.
One rule. Everything else follows.
You get 25 seats. Choose wisely.
The Seats
25 seats at your table. Who sits there is everything.
Prove it
Pizza or pasta? Cats or dogs? Get 4 of 7 right about them or no seat.
Chats
Seat anyone you know. DMs only open when it's mutual.
Blinks & Streaks
Photos that disappear after one look. Keep the streak alive.
Feed & Reels
Posts and reels from your people only. It ends when you're caught up.
Games
Quick rounds, trivia and Judgement, with a weekly leaderboard.
Get 25 on your phone
No App Store needed. Takes 20 seconds.
iPhone
- 1Open in SafariGo to the25.world in Safari (not Chrome or Instagram).
- 2Tap ShareThe square with the arrow, at the bottom of the screen.
- 3Add to Home ScreenScroll down the share menu and tap it, then Add.
- 4Open 25 from your Home ScreenSign in once, then turn on notifications. That's it.
Android
Coming soonThe Android app is on its way. Until then, open 25 in Chrome and tap ⋮ → Add to Home screen.
You have 500 followers.
You'd call 25 of them at 3 AM.
This app is for the 25. Everyone else is noise.
© 2026 25 · Everyone else is noise.